Product Page Redesign
Although it was nice to give this product a more easily digestible look and feel, this project never reached completion. I was a third-party vendor who was brought on after the client was already working with a marketing guru, the funnel guy. The end client was already having success selling his product and chose not to A/B test the new design on his URL. He wanted to spin up a separate URL to see the success of the design and drive traffic to it before committing to the design.
What I learned: Even if I’m a third-party vendor, I need to understand the strategy as a user experience designer. If I’m an advocate for users, then I need to make sure any improvements I am spending time creating will make it to the end user.
Here's the redesign I did using Shopify for the client.
Here’s the original site.